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Sunday, November 1, 2009

Psychology of Color
Ever find yourself in a room that you just weren't comfortable in?
Maybe you felt restless, uneasy, agitated or on the other hand too comfortable and relaxed in a space that required you to be more productive.
Are you aware that homes with predominately blue interiors have the reputation of taking 5 times longer to sell. Did you know the most flattering colors for a bathroom are those that pick up on skin tones. It's really no mystery, the art of Color selection can greatly influence an individuals mood and productivity.
BLUE-too much blue can be chilling and impersonal. Research shows that looking at blue decreases a persons body temperature, heart rate and blood pressure. It's no wonder that an overly blue interior can make a perspective buyer feel, well, blue.
Blue can be associated with calm, loyalty, serenity, authority, protection and promoting intellectual thought.
RED- On the other hand has been found to produce the opposite effect. It can increase body temperature, blood pressure and heart rate as well as increase appetite. It can decrease restfulness and create an environment of over stimulation. It is not recommended to paint bedrooms in shades of red. Although dining rooms painted red are quite acceptable.
In addition, red can give a real punch to a room when used as either an accent wall or used as an accessory color.
RED is associated with danger, passion, energy, warmth adventure and optimism.
YELLOW- finding the right shade can be a real challenge. Bright shades can stimulate aggression and feelings of emotional distress, therefore they might not be the best choices for bedrooms. Soft shades can induce a sense of calm and stability.
YELLOW is associated with sunshine, energy and creativity. It can also stimulate the intellect.
GREEN- Enhances a sense of friendliness, especially when combined with soft blue. Green promotes feelings of well being and harmony with nature. It enhances feelings of security, stability and balance. It is known to aid concentration, sometimes making it a good color choice for offices and study areas.
ORANGE- Induces a sense of friendliness and supports warm communication and outward focus. Orange is associated with stability, reassurance, warmth, sunset and Autumn leaves, it is also suggested to aid digestion. Shades of orange are great for family rooms and living room areas.
BROWN- Promotes a sense of stability and security. Brown is also known as the new neutral. With the numerous shades of brown varying from beige to rich chocolate, it will look great with almost any color. To spice things up and give visual punch to a room, add lively accents in almost any color to compliment the shade of brown.
PURPLE-Supports inward focus more than blue. It also supports the feeling of disconnection from reality. PURPLE is associated with magic, creativity, joy and fertility. It can also add a sense of luxuriousness.
Purple was once reserved solely for nobility. Some shades can be overpowering, so it is best to keep the color toned down or used as accessories.
PINK-Promotes a feeling of safety and that of being cared for. Strong pink short circuits fear and violent behavior. Pink is associated with femininity and spiritual matters, as it simulates the mist area between the sky and heaven. The right shade of pink tends to create a stress free sanctuary. Pink has been a long standing feminine choice for little girls rooms.
Gray- is associated with sophistication. It can be used for any room. Neutral colors such as gray can be used to bring a sense of order and peace to a colorful palette. Gray is considered smart, with ranges from dark charcoal to misty silver. Gray can look stunning with colorful accents.
Gray, however can be a daunting shade in the pacific northwest where the predominance of gray skies in addition to shades of gray on an interior can influence moods tending towards feelings of depression.
BLACK- can lend a feeling of sophistication and elegance to any room. Accessorizing with a touch of black adds an element of class to any space.
Color Mood Rules.
1. Determine the mood or ambiance that you want to create
2. Establish your favorite and least favorite colors
3. Sample the color choice and live with it for 24-48 hours. Try to catch the changes under different lighting conditions. The term "metamerism" means that a color can acquire different hues under different lighting conditions.
4. Hiring a professional to assist with color choices can be a very valuable and cost effective tool.
I would be happy to assist you with your personalized color consultation. 360-687-5076